Ideas for the Summer
It’s 2022, and if you want to dominate your local market, you need to up your game with laser-focused, seasonal real estate marketing ideas.
"The National Association of Realtors reported that a whopping 40 percent of home sales take place in the summer months. So naturally, THESE NEED TO BE YOUR BIGGEST MONTHS OF THE YEAR."
Through the start of this summer, it seems like the trend will continue. Schools are out so parents are more open to moving over the summer. It’s a great time to expand your referral business. Here are some summer marketing ideas. Competition is at its highest, however this race tips in favor of those who are prepared. There are numerous opportunities to connect with past and future clients in creative ways during this season.
Send Out a Summer Newsletter
This can be either through email, mail or on your social media accounts. Summer is the perfect time to show that you’re a local expert and can be a useful resource. Being connected to your community and widely known locally will bring you referrals quite often.
This is how you show that you are a local expert and a resource people trust.
By no means does it have to be all about real estate. Even if you send out a newsletter at any time, it should never be just about real estate. That’s going to tune a lot of viewers out immediately.
When you send out a summer letter, put something together that tells your readers where the fun is happening in your town this summer.
Summer Community Events
Being involved in the community is great for establishing yourself as a local authority. Depending on where you’re located, you may want to throw a BBQ, sporting event, or a beach gathering. Think about what is most liked in your community and consider the interests of the general demographic. Putting out newsletters promoting these or other local events is a great way to gain traction simultaneously for your business. Don’t forget to snap a few photos for your social media profiles and other content creation.
Host a picnic or a BBQ at a Park
Don’t spend the whole time telling families about your real estate business. This is just a place to get closer to your guests and former clients. When they leave you can give them some information. Have it at a park so the parents can watch their kids play. Picnics and cookouts are something almost everyone does during the summer. It should be easy to get people to come out to this.
Host a Home Staging Demonstration
Summer is one of the biggest times of the year when homeowners look to get outdoor and even indoor home improvements done. Hosting a seminar for free that shows owners home improvements and staging tips demonstrated in some way is a great way to generate potential leads. Give out some gift bags and food to make it an even better environment. Market it as open to anyone, not just existing clients, and create Facebook ads to target your local audience.
Get Organized
The summer gives us the much-needed space to take a step back from the rush of our day-to-day life and take a look around. What parts of your business have been tossed aside or forgotten over the last few months? We often find that our desks and files could use proper organizing. Agents could also use this time to improve existing elements of their business that could use a little love before a reintroduction in the fall. Affiliate or referral programs are great examples of business opportunities that quickly get put by the wayside when business speeds up.
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Most real estate marketing tactics remain the same throughout the year, but a few seasonal changes can help your content stand out and spike conversions. There are basic factors in each season that we should keep in mind in order to build successful, timely campaigns: spring and summer are the most social and sellable months, while fall and winter are when many buyers are searching for a sweet deal. With these key differences in mind, paired with the detailed steps we’ve provided, you’ll be able to keep the attention of prospective clients all year round.
You’ll be posting loads of engaging content, so be sure to keep your blog organized with Categories that also allow visitors to explore more of what interests them.
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