Video Ideas for The Young Entrepreneur

Whether you're new or a seasoned professional, we all need a-little inspiration.

Starting your business is one thing, getting over your public speaking fears is another.

“Do you have the right equipment to film? Whether you prefer a trendy new gadget or an iPhone on a tripod, the way you present yourself is the most essential piece. Editing the video is another key factor in making your online presence memorable.”

Video Series

Create a video series about “what to watch for” with small video clips and CONSISTENTLY post them on a weekly basis.

Testimonial videos Businesses in your area are a great idea for community engagement. Nothing creates more love than putting the spotlight on others. Start to follow a particular business on Facebook and Instagram so you can tag them in your videos. When you do, they will share your videos. It’s so simple yet so effective. It is impossible to put a value on this. When you share the video on your social networks, remember to tag your client. Their “friends” will see them recommending you and the rest is magic.

Happy Birthday videos are a personalized way to send a powerful message to your clients. Whether you use a selfie video and text it to them or software like Bomb Bomb or Dubb, they’ll love it and remember that you’re in real estate if you sneak in that little, gentle reminder.

Congratulation videos for your clients big accomplishments since working with you is a great way to have them remember you and the great experience you provided. Shoot a short video reminding them that this is as important to you as it is to them, wishing them continued happiness, and assuring them that you’re “here” if you can help them in any way.

Optimize your profile

Before you plan your next social media lead campaign, make sure everything is in place for you to collect leads organically. Your profile should provide the means for customers to contact you, sign up for your newsletter, shop, and more. Provide contact information - Your contact details should be readily available on your profile. But before you add them, make sure you’re able to support customer inquiries—whether by phone, email, Messenger, or some other means.

Create call-to-action buttons

Depending on your goal, different platforms offer unique profile features. For example, if you’d like more newsletter subscribers, add a Sign-Up button to your Facebook Page.

When And How Often You Post Matter

You used to be able to get more traffic through posting more often. This has changed recently. Social networks are monitoring the engagement your posts receive. This means the more engagement you get, the more your posts will be seen. That also means posting a whole bunch will not help you get more leads. I’ve tried all sorts of sharing schedules and tactics. What I’ve found is that the optimal frequency for clicks, traffic, and leads is: Less is more.

Here are some general guidelines for real estate social media posting

Facebook pages see the highest engagement if you post every other day. This is vastly different than what we saw 1 year ago. The changes on Facebook make this a necessity for your posts to be seen.

On Twitter, you can generally post up to once per hour. If you’re struggling to manage this, I recommend using a tool like Buffer or Hootsuite. They make social media posting easy.

Finally, LinkedIn sees the highest click-throughs every 2 days. This network is still figuring out how to integrate content and posting. So, you’ll see the best results if you post sparingly here.

Take your social content to the next level

70 percent of your clients will forget you after just one year. That’s why you have to make them remember you. Even if they won’t necessarily be in the market again for a while, you can’t forget about them either. Word of mouth promotion is still the best way to land new real estate clients, and past clients will eventually know someone who needs a great agent. When that time comes, you want them to remember your name.

Provide your followers with content they actually want to read, including news about the neighborhood, DIY posts, home maintenance, and so on. You’ll stay on their minds, and they will be more likely to refer you to others.

Offer the right incentive

Give people a reason to share information with you. Depending on the type of lead you’re looking to collect, there are different incentives you can offer to sweeten the deal.

Contests or sweepstakes

Holding a social media contest is a great way to collect leads. For entry, ask participants to share whatever information you would like to learn from them.

Broaden the reach of your content by teaming up with an influencer or brand partners.

Make it all about connections

Social media was designed for networking. When using social media for real estate lead generation, take the time to build connections. Identify the influencers in your area, whether that includes a local public school system, newspaper, or five-star restaurant. Follow those influencers and share their content. This will encourage them to reciprocate. When someone shares your content, remember to repay the favor. That’s how you gain exposure, followers, and potential leads.

How are you using social media for your business or personal promotion?

Social media involves a lot of moving pieces and keen attention to detail.

That said, it’s also a prime place to prospect and generate leads. With so many clients flocking to social, you need to be able to meet them there. With the strategy outlined above, you can do exactly that.

“Be original, speak with confidence, and tell your story.”